“Viral marketing is a marketing technique that focuses on customers and users spreading information about a product or brand” (Oden 2011, p.1).
An example of a viral site for movies is Flixster. This is a social movie site and a great way to let the world see your product through viral marketing. You can watch new movies and hook up with other movie buffs and share ratings (Wikipedia 2011).
Viral marketing is an example of marketing at its best. It is cost effective as the producers don’t have to pay to have their advertisement aired on television. An advertisement gets spread through the internet from forwarding it on to friends. It is a great way to get the word out about a product at a small cost for production of the ad.
I found a great example of viral marketing for smart water with Jennifer Anniston – it was her first viral marketing advertisement - it's already received over 9 million hits since March.
References:
Oden, N & Larsson, R, 2011, ‘What makes a marketing campaign a viral success?’, Institutionen for Informatik, Umea Universitet http://umu.diva-portal.org/smash/get/diva2:433110/FULLTEXT01.
You Tube 2011, ‘Jennifer Aniston goes viral – smartwater’, viewed 5 September, via <http://www.youtube.com/watch?v=Rc47LcvIxyI>.
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